Opening statement about the crisis
Give a brief description of what’s happening. Don’t assume that people landing on your dark website already know about the situation or your company’s background. A statement from the CEO or a board member may also work well here.
Steps being taken by Wolf
Address the basic plan that you’ll be sticking to in the coming days, and layout instructions to both the public and everyone affected about what they should expect to see from you next.
Contact information for media and/or the public
Have multiple points of contact where the media and journalists can go versus where the general public can go to help, find out more information, or donate.
Make sure it’s a breeze for people to go back and forth between your dark site, your regular website if it’s functioning, social media platforms, and any press or news releases.
Access to real-time updates
Give information on how people can receive minute-by-minute updates if they choose. If you’re updating regularly through social media, like Twitter, include an embedded Twitter timeline or tell audiences to follow you. If you’re sending email/text message updates, provide info for where they can sign up.